If you’ve had your eye on the Apple Watch Series 10 and were planning to wait until Prime Day for a deal, good news: you might not need to wait at all.
Right now, Amazon is offering the GPS 42mm Apple Watch Series 10 (with the comfy Plum Sport Loop) for just $299, down from its usual $399.
That’s a full $100 off, matching its all-time lowest price — and honestly, we don’t expect a deeper discount even when Prime Day officially kicks off.

$299 $399 Save $100 (25% off)
• Display: LTPO 3 OLED Always-On Retina
• Refresh Rate: 1Hz
• Brightness: Up to 2,000 nits
• Battery Life: Up to 18 hours
• Water Resistance: 50m
Why the Apple Watch Series 10 Stands Out

Let’s be real — Apple doesn’t discount its latest devices often, and when it does, inventory doesn’t stick around for long.
This price drop feels like one of those blink-and-you’ll miss-it moments. If you’re shopping for a new smartwatch for yourself or a thoughtful gift for someone else, this is one of the best times to snag it.
What Makes the Apple Watch Series 10 Stand Out?
Even with whispers about the Series 11 dropping later this fall, the Series 10 is still the latest model out there — and it’s genuinely packed with value. Here’s why it remains a top pick:
- Brighter, bolder display: Apple stretched the screen closer to the edges and made it easier to see in bright sunlight.
- Thinner, sleeker build: It looks like a small change, but on the wrist, it feels noticeably more comfortable.
- Faster performance: The new S10 chip makes everything smoother, from launching apps to tracking workouts.
- All-day health tracking: From heart rate to sleep, from workouts to mindfulness — it keeps tabs on the stuff that matters.
- Helpful safety: Features like Fall Detection and Crash Detection could save lives.
- No phone, no problem: You can text, take calls, and listen to music right from your wrist.
And it’s tough too — with water resistance up to 50 meters, a crack-resistant front, and an IP6X dust rating, it’s built for both workouts and real life.
Should You Wait for Series 11?
That’s a fair question — and here’s the thing: unless you have to have the next best thing, the Series 10 is more than powerful enough for nearly everyone.
The jump from 10 to 11 might bring minor refinements, but Apple tends to keep big leaps spaced out over the years.
In short: if you want a reliable, stylish, and feature-rich smartwatch today (and one that’s deeply integrated with your iPhone), this is a solid bet — especially at 25% off.
You Might Also Like: More Prime Day Smartwatch Deals!
If you’re hunting for the absolute best smartwatch deals this season, we’ve got you covered! Beyond the fantastic Apple Watch Series 10 and Garmin offers, check out these other top-tier discounts we’ve uncovered from Amazon Prime Day and beyond:
- 💥 This Garmin Vivoactive 5 Deal Just Broke the Internet (Almost!)
- The very deal we discussed earlier! If you’re weighing your options, dive deeper into why the Vivoactive 5’s 36% discount is a must-see.
- The Deal You Can’t Miss: Garmin Forerunner 255 Hits Rock Bottom Prime Day Price!
- Serious runners, listen up! We found the Forerunner 255 at an unprecedented low. Get all the details on this elite GPS running watch deal.
- Our Favorite Budget Smartwatch Just Hit $39: Grab the CMF Watch Pro 2 Deal!
- Looking for maximum value without breaking the bank? Discover why this feature-packed budget smartwatch is a steal at just $39.
- This Beastly Garmin Smartwatch Just Dropped $435 — And It’s Worth a Look
- For those who demand top-tier performance and rugged durability, a premium Garmin model just saw an incredible price drop. Find out if it’s the high-end watch you’ve been waiting for.
- Fitbit Ace LTE Just Dropped to Its Lowest Price Ever
- Got an adventurous kid? The Fitbit Ace LTE is designed for safety and fun, and it’s now at its lowest price. Perfect for parents looking for a connected solution.
🔥 The Bottom Line
The Apple Watch Series 10 (GPS, 42mm) is back at its lowest-ever price — $299, no strings attached.
Whether you’re upgrading or jumping into the Apple Watch ecosystem for the first time, this deal is as good as it gets pre–Prime Day.
📦 Check Availability on Amazon Now — before it sells out.