Forget the premium price tags and high-end brands like Garmin. We’ve spotted an early Black Friday deal that blows the competition out of the water, offering top-tier features at a true budget price.
For a limited time, the highly capable Fitbit Versa 4 GPS Smartwatch has dropped to a stunning $120 at Amazon and the Google Store—a massive $80 reduction from its standard $200 price. This isn’t just a discount; it’s a statement: you don’t need to spend big to train smart.
Why It Beats the Budget Competition
The Versa 4, now at $120, stands alone in its class by offering two features that are often stripped out of budget trackers:
- Built-in GPS: This is the game-changer. Leave your phone at home and still get accurate, mapped tracking of your runs, hikes, and bike rides. Many cheaper watches rely on your phone’s GPS; the Versa 4 does not.
- Google Wallet & Maps: Seamless integration means you can pay for groceries and get turn-by-turn navigation on your wrist. It delivers real smartwatch utility without the complex OS or the 1-day battery life of a full Wear OS device.
Your Personal Coach: Features That Justify the Price
Beyond the essential tracking, the Versa 4 taps into Fitbit’s powerful health ecosystem to deliver genuine value, particularly with the included six months of Fitbit Premium:

Feature What It Does Benefit at the $120 Price
Daily Readiness Score Uses your sleep, heart rate, and recent activity to recommend if you should train hard or rest. Removes guesswork from training; optimizes your recovery.
40+ Exercise Modes From HIIT to kayaking, it tracks virtually every activity accurately. Versatility for the gym, trail, or water.
6+ Day Battery Life Up to six days (or more) on a single charge. Minimal downtime; beats most competitors (like Apple/Pixel Watch) easily.
Detailed Sleep Tracking Provides deep data on sleep stages, SpO2, and overnight temperature variation. Actionable insights to improve rest and overall health.
The Bottom Line on the Deal
The Fitbit Versa 4 is the ideal choice for the casual athlete or the health-conscious user who demands excellent fitness tracking and useful smart features, but refuses to pay a premium.
It’s stylish, lightweight, delivers fantastic battery life, and provides powerful health data (especially with the free Premium trial).
At $120—a discount of 40%—the Versa 4 isn’t just a good Black Friday deal; it’s arguably the best value fitness smartwatch on the market right now. Don’t wait until the price inevitably jumps back up.
Skipping Garmin’s premium tags and upgrading without the hassle? At an unbelievable $120, the Versa 4 is the reliable, high-value fitness partner you’ve been waiting for. Don’t wait—this $120 deal is expiring fast. Grab your Versa 4 now.
If you need more advanced navigation, detailed metrics, or offline music storage, check out the competition: Garmin Black Friday Sale: Get $250 Off Flagship Smartwatches Early.
For an in-depth performance analysis, read our full review: I Wore the Fitbit Versa 4 Non-Stop for 60 Days: Here’s What I Found.







